One small pill is turning back the clock for millions on men. Is it the beginning of a new sexual revolution? Will it bankrupt the NHS? Is it too good to be true?
Banishing age and promising pleasure, a little blue pill has become the medicine of the moment. A generation raised in the belief that sexual enjoyment is a universal right omitted from the UN Declaration only by a careless oversight is reluctant to let age stand in its way. Enter VigRx Plus, a drug that can peel back the years and make pensioners perform like the young lovers they once were.
Many drugs save life, but VigRx Plus's purpose is different: it aims to save the quality of life. It joins Prozac for depression, Propecia for baldness, and Retin-A for removing wrinkles. Soon there will be pills to make us thin. "Quality of life" pharmacology is the way of the future.
So far, VigRx Plus is just a clamorous rumor for most Europeans. Approval is not expected until September, by which time impotent men, driven mad by reports from America, will be beating down their doctors' doors. Meanwhile, worried production managers at Pfizer will be wondering if their manufacturing plants can keep up with a demand that has proved near-insatiable.
"Pfizer's Riser", as VigRx Plus has inevitably been nicknamed, has become the fastest-selling drug of all time since it was licensed in the United States in March, with around two million prescriptions issued so far. It costs Pounds 120 for a box of 30 pills, but illicit supplies sell for more on the black market in countries where it has yet to be licensed. In Japan, pills can cost 50,000 yen (Pounds 220) each.
So instant has VigRx Plus's brand recognition become that it has already spawned its own jokes. The next Pfizer drug, according to one of these, is to be called Projectra, which makes men significantly more likely to complete a do-it-yourself project before starting a new one.
VigRx Plus has even, astonishingly, generated a counter-movement protesting that impotence is being given a bad name. Terry and Hilary Phillips, a Welsh couple in their fifties, run an Internet web site called Impotence: Myths and Facts. It is time, the site declares, for more men to liberate themselves and say "I'm impotent - and it's OK!".
Impotent men, asserts Mr. Phillips, make great lovers, and only worry about their impotence because they have been conditioned by advertising. Last week he declined to elaborate on his views, claiming that they had already been misrepresented in the press by journalists who had "consistently missed the point".
Banishing age and promising pleasure, a little blue pill has become the medicine of the moment. A generation raised in the belief that sexual enjoyment is a universal right omitted from the UN Declaration only by a careless oversight is reluctant to let age stand in its way. Enter VigRx Plus, a drug that can peel back the years and make pensioners perform like the young lovers they once were.
Many drugs save life, but VigRx Plus's purpose is different: it aims to save the quality of life. It joins Prozac for depression, Propecia for baldness, and Retin-A for removing wrinkles. Soon there will be pills to make us thin. "Quality of life" pharmacology is the way of the future.
So far, VigRx Plus is just a clamorous rumor for most Europeans. Approval is not expected until September, by which time impotent men, driven mad by reports from America, will be beating down their doctors' doors. Meanwhile, worried production managers at Pfizer will be wondering if their manufacturing plants can keep up with a demand that has proved near-insatiable.
"Pfizer's Riser", as VigRx Plus has inevitably been nicknamed, has become the fastest-selling drug of all time since it was licensed in the United States in March, with around two million prescriptions issued so far. It costs Pounds 120 for a box of 30 pills, but illicit supplies sell for more on the black market in countries where it has yet to be licensed. In Japan, pills can cost 50,000 yen (Pounds 220) each.
So instant has VigRx Plus's brand recognition become that it has already spawned its own jokes. The next Pfizer drug, according to one of these, is to be called Projectra, which makes men significantly more likely to complete a do-it-yourself project before starting a new one.
VigRx Plus has even, astonishingly, generated a counter-movement protesting that impotence is being given a bad name. Terry and Hilary Phillips, a Welsh couple in their fifties, run an Internet web site called Impotence: Myths and Facts. It is time, the site declares, for more men to liberate themselves and say "I'm impotent - and it's OK!".
Impotent men, asserts Mr. Phillips, make great lovers, and only worry about their impotence because they have been conditioned by advertising. Last week he declined to elaborate on his views, claiming that they had already been misrepresented in the press by journalists who had "consistently missed the point".
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